Samsung Electronics Co., Ltd. (Data Controller) (“Samsung”) knows how important privacy is to its customers and their employees and partners, and we strive to be clear about how we collect, use, disclose, transfer and store your information. This Privacy Policy provides an overview of our information practices with respect to personal information collected through the Samsung Knox website (samsungknox.com) and its associated features and services (the “Business Services”).

This Privacy Policy may be updated periodically to reflect changes in our personal information practices with respect to the Business Services or changes in the applicable law. We will indicate at the top of this Privacy Policy when it was most recently updated. If we update the Privacy Policy, we will let you know in advance about changes we consider to be material by placing a notice on the Business Services or by emailing you where appropriate.

What information do we collect?

We will collect various types of personal information in connection with the Business Services. 

For example:

• We will collect personal information that you provide, such as your name, address, e-mail address, country and contact details, job title and position, company, registration details, information about managed devices (such as IMEI, serial number, model name) and any communications you send or deliver to us;
• We will collect data about your use of the Business Services, including the time and duration of your use, information stored in cookies that we have set on your device and your browser, and information about your device settings, and
• We will collect information about the products and services you or your employer have bought or received and payment data and other information provided in connection with a transaction.

We may use third-party analytics services on the Business Services, such as those of Google Analytics. The service providers that administer these analytics services help us to analyze your use of the Business Services and improve the Business Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Business Services, help administer the Business Services and diagnose technical issues. To learn more about Google Analytics, please visit http://www.google.com/analytics/learn/privacy.html and https://www.google.com/policies/privacy/partners/.

How do we use your information?

We may use information we collect for the following purposes:

• To provide the Business Services and to register or authenticate you or your device;
• To offer better and more customized products and services, including measures that take into account your company’s purchasing history and service record and other relevant information when requested;
• Subject to your separate consent where required by applicable law, to inform you about new products and services;
• For assessment and analysis of our market, customers, products, and services (including asking you for your opinions on our products and services and carrying out customer surveys);
• To understand the way the Business Services are used so that we can improve them and develop new products and services;
• To provide maintenance services and to maintain a sufficient level of security on the Business Services;
• To protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, employees, or customers, for example, in legal proceedings, internal investigations and investigations by competent authorities;
• Otherwise with your separate consent where required by applicable law or as described to you at the time your information is collected.

We use and combine the information we collect about you from our Business Services, devices, or other sources to provide you with a better experience. For example, you can use your Samsung Account details not only on the Business Service you registered with, but also on other services which use Samsung accounts. We also use the information you provide directly or through other sources as described above to provide content you may like or that you have personalized.

Samsung processes personal information for the purposes described above. We will obtain your consent for data processing in accordance with applicable law unless we have another legal basis to process your information without consent, as applicable, such as to comply with the law, regulatory obligations and legal processes, or to perform a contract that you have engaged with us. The legal basis may vary from one country to another, but we will rely on the appropriate legal basis provided in data protection and other laws of your country.

Samsung’s legal basis to process personal information includes processing:

(i) So that we can keep our promises to you, such as providing you with the Business Service

(performance of a contract or preliminary procedures (LGPD Article 7, V));

(ii) To promote our business interests (for example, to manage our relationship with you) (legitimate interest (LGPD Article 7, IX));

(iii) To comply with the law, regulatory obligations and legal processes (LGPD Article 7, II, VI); and

(iv) With your consent (LGPD Article 7, I).

To whom do we disclose your information?

We will disclose your information internally within our business and to the following entities, but only for the above purposes.

• Affiliates: Other Samsung Electronics Group companies which we control or own.

• Service Providers: Carefully selected companies that provide services for or on behalf of us. These providers are also committed to protecting your information.

• Other parties when required by law or as necessary to protect our business: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.

• Other parties in connection with corporate transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of a bankruptcy.

• Other parties with your consent or at your direction: In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you separately consent to or request such sharing.

How do we keep your information secure?

We take data protection seriously. We have put in place physical and technical safeguards to keep the information we collect secure. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.

Where do we send your data?

Your use or participation in the Business Services may involve transfer, storage and processing of your information outside of your country of residence, consistent with this policy. Such countries include, without limitation, the Republic of Korea, the United States of America, Philippines, Canada, and Japan. Please note that the data protection and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of your country of residence, as applicable. For more information on the safeguards we take to ensure the lawful transfer of your data to countries outside your country of residence, or to obtain a copy of the contractual agreements in place, please contact us by the methods outlined in the Contact Us section of this Privacy Policy.

What are your rights?

Your personal information belongs to you. You can ask us to provide details about what we have collected, and you can ask us to delete it or correct any inaccuracies. You can also ask us to restrict or limit processing, sharing, or transfer of your personal information, as well as to provide to you your personal information that we have collected so you can use it for your own purposes. To exercise your rights, please contact us by the methods outlined in the Contact Us section of this Privacy Policy.

However, requesting the deletion of your personal information may also result in a loss of access to the Business Services.

If you request deletion of personal information, you acknowledge that you may not be able to access or use the Business Services and that residual personal information may continue to reside in Samsung’s records and archives for some time in compliance with applicable law, but Samsung will not use that information for commercial purposes. You understand that, despite your request for deletion, Samsung reserves the right to keep your personal information, or a relevant part of it, in line with our data retention policy and applicable laws, if Samsung has suspended, limited, or terminated your access to the website for violating the Samsung Terms of Use or any other applicable Samsung policy or applicable law, when necessary to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, employees, or customers.

How long do we keep your information?

We will not keep your personal information for longer than is necessary for the purpose for which it was collected. This means that information will be destroyed or erased from our systems when it is no longer required.

We take appropriate steps to ensure that we process and retain information about you based on the following logic:

1. At least for the duration for which the information is used to provide you with a service;

2. As required under law, regulatory obligation, a contract, or with regard to our statutory obligations;

3. Only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.

What third-party services do we use?

Our Business Services may link to third-party websites and services that are outside our control. We are not responsible for the security or privacy of any information collected by websites or other services. You should exercise caution, and review the privacy statements applicable to the third-party websites and services you use.

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

• Strictly necessary cookies. These cookies are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart, or make use of e-billing services.

• Analytical or performance cookies. These cookies allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

• Advertising cookies These cookies allow us to personalize our website, deliver advertisements to you, in a way which is relevant to you and matches your interests by using information about products you have browsed or ordered on our website.

Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies, performance cookies, or targeting cookies.

Except for essential cookies, all cookies will expire after 13 months.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Title	Cookie Name	Purpose	More Information
Strictly necessary cookie	Samsung Electronics Co., Ltd.	This cookie is essential for our site to enable users to log in and access Business Services.	Link
Analytical/Performance Cookies	Google Analytics	These cookies allow us to understand how you access the site and your browsing habits (e.g. pages viewed, time spent on a page, content clicked). They allow us to analyze the performance and design of our site and to detect possible errors. Owing to these performance indicators, we are constantly improving our site and our products, content and offers.	Link
	Marketing Cloud		Link
Advertising/Targeting Cookies	Samsung Electronics Co., Ltd.	These cookies collect information about your browsing habits. They remember that you have visited our site and share this information with partners, such as advertisers, for the purpose of targeted advertising. The use of these cookies include displaying advertisements, impression capping, fraud prevention, billing, and measurement.	Link
	Google LLC		Link
	Meta Platforms, Inc.		Link
	LinkedIn Corporation		Link

Your Choices

We offer you certain choices in connection with the personal information we obtain about you.

The Business Services may offer choices related to the collection, deletion and sharing of certain information related to the Business Services. If you decline to allow the Business Services to collect, store, or share certain information, you may not be able to use all of the features available through the Business Services.

To exercise your choices, please contact us as indicated in the Contact Us section of this Privacy Policy.

Contact Us

You can contact us to update your preferences, submit a request, or ask us questions. The easiest way to contact us is through the Contact Us section of: https://www.samsung.com/. For requests concerning your personal data, contact us at the Privacy section of: https://www.samsung.com/.

You can also contact us here:

dataprivacy@samsungknox.com

Samsung Electronics Co., Ltd.

129, Samsung-ro, Yeongtong-gu, Suwon-si, Gyeonggi-do 16677, Republic of Korea